Engaging Consumers

The Blue System believes that engaging and empowering consumers to make more knowledgeable healthcare decisions is a fundamental priority. In our rapidly changing healthcare environment, consumers need information that can help them take a more active role in managing care for themselves and for their families. When we make knowledge work for consumers, we deliver better, more affordable care in local communities nationwide.

The BlueWorks winning programs contained in this section show­case a broad range of locally-implemented consumer outreach programs, such as effective care management assistance, creative preventive care reminders and the promotion of more efficient
physician-patient communications.

• Care Counselor Program Empowers Members to Take a Role in Managing their Chronic Diseases (January 2004)
  Anthem Blue Cross and Blue Shield
  
  
• Moving Consumers "Out of the ER" to Reduce Costs and Increase Efficiency (2006)
  Blue Cross of California
  
  
• Fighting Obesity by Making Healthy Lifestyle ChoicesSM Easier (2006) Blue Cross and Blue Shield of North Carolina
  
  
• My Pharmacy ManagerSM Helps Members Make More Informed Decisions on Prescriptions and Lower Costs(2006)
  BlueCross BlueShield of South Carolina
  
  
• Know Your PT/INR: Blood Thinner Awareness Initiative (March 2005)
  Blue Cross and Blue Shield of Florida
  
  
• GenericSelect (May 2004)
  Blue Cross of California, Blue Cross and Blue Shield of Georgia, Blue Cross and Blue Shield of Missouri
  
  
• Dr. Dean Ornish's Program for Reversing Heart Disease Improves Quality of Care (January 2004)
  Highmark Blue Cross and Blue Shield
  
  
• Polypharmacy Intervention Program (May 2004)
  Premera Blue Cross
  
  
• Mental Health Follow-Up Program Increases Treatment Success Rate(2006)
  HMO Blue Texas